Digital marketing is also known as the data driven marketing. It is a way of advertising the product or services using digital technologies mainly on the Internet. To do this there are some techniques that are used in digital marketing. Now a day’s people use digital devices instead of visiting physical shops. The digital Marketing techniques are Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, content automation, e-commerce marketing, social-media marketing, social media optimization, e-mail direct marketing. Tactics that are used under digital marketing are, • Search Engine Optimization (SEO) The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. • Content Marketing The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. • Inbound Mar...
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